Video Guide: Reading Your Statistics

Read Time: 5 minutes


The Statistics page allows you to run custom reports in an instant on your accounts performance. You can review the statistics, save your settings, and export the report as a .csv (which you can use in Excel). When you first open the Statistics Page,  AdButler will run a really basic report on any stats that are available whenever you open up the window. This gives you a nice snapshot of your current activity. It’s from here that we’re going to create a custom report.

The key ingredients of a custom report are the focus, the breakdown, the range, and the filter. Keep in mind, as I said before, that you can save your custom report settings as well, so if you find a setup that works really well, you don’t have to keep fiddling with the report system every time you want to see it. Once you customize your settings all you need to do is hit ‘Generate Report’ and you’re good to go. AdButler will print the results for your settings.

Setting the focus of the report allows you to change what the report gives out. So, if you’re looking for performance of individual banners, you select banners, or if you want publishers, you can select publishers, or advertisers, or Geographic Targets, etc. Picking a different focus influences the rest of the report. You can also at any time select the down arrow next to each item which will give you a link to more detailed stats on that instance. If you select publishers, you’re going to see statistics that are unique to your publishers as a whole. If you select zones, you’ll see the data for individual zones, and so on. Knowing your focus ahead of time is really important when running reports.

Changing the breakdown of the report allows you to get really deep into the individual statistics. If you don’t want a summary but instead want to see a day-by-day or month-by-month performance report, this is where you make the change.

The range sets the time frame for the report. We have a whole bunch of presets, but if you want you can just type in a date range.

Now, the filters is where you get into the really minute details. Within the five categories that we separate statistics into, you can select which stats you want to surface. For example, if you want to see a statistics for two specific publishers, one advertiser, and three campaigns, you can target just those items.

This interface is the same that our user accounts have access to, which gives them the same tools to generate custom statistics breakdowns.

Liam Workman


Liam is an account manager and blog king at SparkLit, the SaaS company behind AdButler and FourEyes. He loves rock climbing, hiking, coding, and being your friend.