Read Time: 7 minutes
A rate card is fundamental to effectively selling your ad space inventory. We explain where they came from and what to focus on when creating yours.
Read Time: 4 minutes
You’ve got a website with steady traffic, now how do you attract advertisers to monetize what you've built? Here are a 5 tips for finding advertisers.
Read Time: 5 minutes
How publishers can successfully blend direct ad sales and network traffic to leverage the benefits of each ad sales strategy and boost their ad revenue.
Read Time: 5 minutes
Direct ad sales are still an important aspect of creating a healthy revenue stream for your website and for building valuable advertising relationships.
Read Time: 7 minutes
Tracking pixels are something we interact with every day. With something so ubiquitous, it's important to understand how they work. In today's article...
Read Time: 7 minutes
When building ads, you want them to be the best they can be. Setting limits on the format is the first step of doing that.
Read Time: 12 minutes
The AdButler API can be used to build some pretty powerful stuff. As way of introduction, let's make a tool for something simple: deleting.
Read Time: 5 minutes
Google’s DoubleClick for Publishers (DFP) is the vanilla ad server. Almost anyone who works in online advertising has worked with it...
Read Time: 6 minutes
Whether it’s lost impressions, security vulnerabilities, or poor performance, you have your choice of reasons for avoiding Flash.
Read Time: 6 minutes
A few months ago we posted an article explaining how banners work. Today, I’m extending that to talk about VAST in AdButler.
Read Time: 4 minutes
Channels may be one of AdButler’s most underused features. They’re useful, flexible, and complex. Let's start with the big picture.
Read Time: 6 minutes
When it comes to the world of online advertising you can always increase your CPM. Let's look at some common tips we give out to customers.