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This article presents the differences between the two main header bidding methodologies, Client-side bidding and server-side bidding.
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Learn how you can use Header bidding, Native Advertising Anti-Ad-Blockers and your primary data in order to increase your revenue as a publisher!
Read Time: 4 minutes
Read Time: 5 minutes
31% of consumers surveyed said they are more likely to buy from a brand after seeing native ads. We'll show you how to get started with AdButler.
Read Time: 7 minutes
A rate card is fundamental to effectively selling your ad space inventory. We explain where they came from and what to focus on when creating yours.
Read Time: 4 minutes
You’ve got a website with steady traffic, now how do you attract advertisers to monetize what you've built? Here are a 5 tips for finding advertisers.
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How publishers can successfully blend direct ad sales and network traffic to leverage the benefits of each ad sales strategy and boost their ad revenue.
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Direct ad sales are still an important aspect of creating a healthy revenue stream for your website and for building valuable advertising relationships.
Read Time: 7 minutes
Tracking pixels are something we interact with every day. With something so ubiquitous, it's important to understand how they work. In today's article...
Read Time: 7 minutes
When building ads, you want them to be the best they can be. Setting limits on the format is the first step of doing that.
Read Time: 12 minutes
The AdButler API can be used to build some pretty powerful stuff. As way of introduction, let's make a tool for something simple: deleting.