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Publishers and advertisers work together like PB & J. Find out everything you need to know about what each one adds to the ad tech sandwich!
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Ad networks and ad exchanges appear the same at a glance. Learn the difference with a deep dive into the history of programmatic advertising.
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What's the difference between an ad server, a DSP, an SSP, and all of the other technology in programmatic advertising? Read on to find out!
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Selling ad space is one of the easiest ways to make money online using a website. Learn how to sell ad space more effectively in this guide.
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Third-party cookies have been a fundamental part of the internet for years. Learn how their removal impacts adtech and how to best prepare.
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Learn all about AdButlers new keyword targeting options that allows you to target campaigns using advanced operators and groups.
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Learn how AdButler filters bots and bad actors and why ad fraud detection is more important than ever.
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Discover 5 tips that you can implement today to dramatically increase your ad viewability and get more brands and advertisers to buy ads from you!
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Discover 3 must have AdTech tools that every publisher needs to have in order to maximize their advertising revenue in 2019!
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AdButler’s server-side bidding features allow you to integrate hundreds of ad networks, boost your loading speeds and increase your revenue!
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Discover AdButler’s new Header Bidding functionalities - more transparent auctions and advance analytics!
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In this article, we will present few tips that can help publishers maximize their revenue on Black Friday and Cyber Monday as the holiday season begins.