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Server-side vs Client-side bidding

3 minutes to understand the difference between Client-side and Server-side Header-bidding!

Read Time: minutes

October 25, 2018October 26, 2018
This article presents the differences between the two main header bidding methodologies, Client-side bidding and server-side bidding.
This is a cover image for the brand safety article

A 4-step guide to improving your Brand-safety online

Read Time: minutes

October 18, 2018October 18, 2018
The ultimate guide to maximizing your revenue as a publisher!

The ultimate guide to maximizing your revenue as a publisher!

Read Time: minutes

October 1, 2018October 1, 2018
Learn how you can use Header bidding, Native Advertising Anti-Ad-Blockers and your primary data in order to increase your revenue as a publisher!
Native advertising for wordpress

Native Advertising for WordPress

Read Time: 4 minutes

September 7, 2018September 25, 2019

What Are Native Ads And How Can You Use Them?

Read Time: 5 minutes

August 20, 2018August 20, 2018
31% of consumers surveyed said they are more likely to buy from a brand after seeing native ads. We'll show you how to get started with AdButler.
Rate Cards Hero Image

Rate Card Importance and How to Create One

Read Time: 7 minutes

February 9, 2018November 8, 2018
A rate card is fundamental to effectively selling your ad space inventory. We explain where they came from and what to focus on when creating yours.
5 tips for finding advertisers

5 Tips for Finding Advertisers for Your Website

Read Time: 4 minutes

February 1, 2018March 14, 2018
You’ve got a website with steady traffic, now how do you attract advertisers to monetize what you've built? Here are a 5 tips for finding advertisers.
Direct Ad Sales or Ad Networks

Direct Ad Sales Or Ad Networks? Use Both

Read Time: 5 minutes

December 20, 2017March 22, 2018
How publishers can successfully blend direct ad sales and network traffic to leverage the benefits of each ad sales strategy and boost their ad revenue.
Selling Your Ads Directly

Should You Consider a Direct Sales Approach

Read Time: 5 minutes

September 11, 2017November 8, 2018
Direct ad sales are still an important aspect of creating a healthy revenue stream for your website and for building valuable advertising relationships.
tracking pixel header

How Tracking Pixels Work

Read Time: 7 minutes

May 9, 2017March 27, 2018
Tracking pixels are something we interact with every day. With something so ubiquitous, it's important to understand how they work. In today's article...

Good Advertising: Ad Format Recommendations

Read Time: 7 minutes

April 26, 2017April 30, 2018
When building ads, you want them to be the best they can be. Setting limits on the format is the first step of doing that.

AdButler API: Building a Basic Tool

Read Time: 12 minutes

April 11, 2017October 2, 2018
The AdButler API can be used to build some pretty powerful stuff. As way of introduction, let's make a tool for something simple: deleting.

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