Read Time: minutes
A supply-side platform (SSP) allows publishers to sell their ad space to users of demand-side platforms. Learn how SSPs work with this guide!
Read Time: minutes
Demand-side platforms (DSP) are an important component of modern digital advertising. Find out all about how DSPs work with this guide.
Read Time: minutes
Header bidding is an advanced programmatic advertising technique. Learn all about how header bidding improves upon RTB in this guide.
Read Time: minutes
RTB (real-time bidding) is a term that appears frequently in programmatic advertising. It has many uses, all of which can be learned here!
Read Time: minutes
While many types of programmatic advertising exist, all of them function through the use of automation and algorithms in one way or another.
Read Time: minutes
Publishers and advertisers work together like PB & J. Find out everything you need to know about what each one adds to the ad tech sandwich!
Read Time: minutes
Ad networks and ad exchanges appear the same at a glance. Learn the difference with a deep dive into the history of programmatic advertising.
Read Time: minutes
What's the difference between an ad server, a DSP, an SSP, and all of the other technology in programmatic advertising? Read on to find out!
Read Time: minutes
Selling ad space is one of the easiest ways to make money online using a website. Learn how to sell ad space more effectively in this guide.
Read Time: minutes
Third-party cookies have been a fundamental part of the internet for years. Learn how their removal impacts adtech and how to best prepare.
Read Time: minutes
Learn all about AdButlers new keyword targeting options that allows you to target campaigns using advanced operators and groups.
Read Time: minutes
Learn how AdButler filters bots and bad actors and why ad fraud detection is more important than ever.