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Addressable advertising allows advertisers to reach relevant audiences - but new addressability techniques will be required, soon.
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The way ads are served online is slated to change with Google's FLoC and FLEDGE updates - learn about how to prepare for the Google birds!
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Programmatic advertising refers broadly to the automation of ad buying and selling. Master the programmatic ecosystem with our complete guide!
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Contextual advertising is method of targeting ad placements towards content that matches an ad topic. Learn all about it in this guide!
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An ad server decides which ads to display on a website. Learn how the full ad serving process works in this complete guide to ad servers.
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Ad tech and digital advertising are riddled with acronyms, jargon, and slang terms. Master all of them with this complete ad tech glossary!
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An ad tag is a snippet of code which coordinates ad serving by synchronizing details about ad requirements between ad tech platforms.
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Advertising technology (ad tech) is an umbrella term for the technology used to buy, sell & serve digital ads. Learn about ad tech here!
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A supply-side platform (SSP) allows publishers to sell their ad space to users of demand-side platforms. Learn how SSPs work with this guide!
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Demand-side platforms (DSP) are an important component of modern digital advertising. Find out all about how DSPs work with this guide.
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Header bidding is an advanced programmatic advertising technique. Learn all about how header bidding improves upon RTB in this guide.
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RTB (real-time bidding) is a term that appears frequently in programmatic advertising. It has many uses, all of which can be learned here!