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In this article, we will present few tips that can help publishers maximize their revenue on Black Friday and Cyber Monday as the holiday season begins.
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This article presents the differences between the two main header bidding methodologies, Client-side bidding and server-side bidding.
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Learn how you can use Header bidding, Native Advertising Anti-Ad-Blockers and your primary data in order to increase your revenue as a publisher!
Read Time: 4 minutes
Read Time: 4 minutes
You’ve got a website with steady traffic, now how do you attract advertisers to monetize what you've built? Here are a 5 tips for finding advertisers.
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How publishers can successfully blend direct ad sales and network traffic to leverage the benefits of each ad sales strategy and boost their ad revenue.
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Direct ad sales are still an important aspect of creating a healthy revenue stream for your website and for building valuable advertising relationships.
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Tracking pixels are something we interact with every day. With something so ubiquitous, it's important to understand how they work. In today's article...
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Google’s DoubleClick for Publishers (DFP) is the vanilla ad server. Almost anyone who works in online advertising has worked with it...
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Whether it’s lost impressions, security vulnerabilities, or poor performance, you have your choice of reasons for avoiding Flash.
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A few months ago we posted an article explaining how banners work. Today, I’m extending that to talk about VAST in AdButler.