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How Does VAST Work?

Read Time: 6 minutes


A few months ago we posted an article explaining how banners work. Today, I’m extending that to talk about how VAST works and what it exactly is. VAST is a type of banner, but there are some very unique features to it. If you haven’t read our first article, I recommend it to give you a good base layer.

To start: VAST is an acronym for Video Ad Serving Template and is an industry standard way of delivering video ads. It includes the actual ad (usually in multiple file formats) and the links needed to track the ads performance, delivered via a VAST tag.