Good Advertising: Ad Format Recommendations

Read Time: 7 minutes


One of the freedoms that come with the modern advertising is the ability to forget about limits. With fast connections, hi-res displays, and fancy cameras, old limits on ad formats can seem quaint. Sure, your VAST ad can be 4k. Or your banner can use that really nice photo you took with your 26-megapixel camera. But it doesn’t need to.

Keeping your ads within certain limits will make them more effective. They’ll load faster, users will react better to them, and advertising partners will have an easier time integrating them. The team at AdButler gets asked all the time about file recommendations, so we figured it was high time we put them out in an easy to read form.