Moving From DFP to AdButler

Read Time: 5 minutes


Google’s DoubleClick for Publishers (DFP) is the vanilla ad server. Almost anyone who works in online advertising has, at one point or another, worked with it. Chances are, you’ve worked with it too.

AdButler exists in the same space as DFP (they’re both ad servers), and although it’s a different beast, there are certain concepts that map over. Other concepts, though, don’t. This article is here to explain the differences and point out where things aren’t that different.